.2024 has actually been a volatile year for adtech funding.U.S.-focused adtech startups, as soon as adapted to getting billions in financial backing annually, have actually brought up nearly $360 thousand thus far this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase records. That downturn results from market concentration, increased regulatory pressures, and also economic uncertainties.ADWEEK talked to 5 VCs who remain to buy adtech companies, despite these obstacles, concerning what they are actually searching for and what they avoid. Possibly unsurprisingly, these financiers are targeting possibilities in privacy-focused modern technologies and industry-specific locations such as hooked up TV.